About us

This year was all about laying the foundation for real growth. We turned our focus inward, taking time to deeply understand the mechanics of CRM systems and build the operational backbone necessary for scaling. It wasn’t glamorous work — but it was essential.

We also took a bold step by moving into a new space in Nordhavn: an office built from containers that promised innovation but delivered… character. It wasn’t the perfect setup, but it forced us to rethink what we truly need to thrive. Sometimes growth looks like discomfort — and we leaned into it.

Shortly after, we moved again — this time to Store Kongensgade. We wanted a strong, central address that reflected where we were headed and kept us close to our clients. The space was a bit larger than we needed, but we were ready to invest in peace of mind and long-term stability. It was a deliberate decision to put down roots.

The most transformative moment came when Ivan Jukic joined as a partner. With him came clarity, structure, and a fresh perspective. He helped professionalize our internal processes, define clearer roles, and build systems capable of supporting a company twice our size. His arrival marked a shift from reactive to proactive — less hustle, more direction.

This was the year French Touch began its metamorphosis. We evolved from a tightly knit group of passionate creatives into a company with vision, structure, and momentum. We weren’t just delivering great work anymore — we were building something bigger, with the ambition and systems to match.

2023 was the year we began expanding beyond cleaning and window polishing.

Stan took full ownership of the window cleaning department, Marius helped structure the cleaning operations, and I started stepping more into an operational role. That gave me time to reflect on new opportunities — not giant leaps, but small, smart steps.

We added handyman, gardening, and painting services, which allowed us to take on more total solutions and better support our existing clients. We also had a small collaboration with Arne Aksel on curtain installations. It wasn’t a huge new market for us, but it was a good step toward trying new things and working with strong, design-oriented brands.

The team grew. The projects became more complex. And French Touch began to look less like a startup — and more like a serious service company.

At the beginning of 2022, I had too much work for one person. So I did what anyone would do — I called my friends.

Stanley, a close friend from high school, was the first to join. He picked things up quickly, and together we doubled our efforts. Then my younger brother Marius came on board, along with another friend from France. We were a small team, but we had heart.

We started offering cleaning services as a complement to window cleaning. Our first major client, Bilhus Elmer, came that year — and we’re still working with them today. That was the year French Touch stopped being just a side gig. It became a company.

We were still operating out of an apartment, where Stanley and I lived upstairs and ran operations downstairs. It was homemade, but it worked. We were building something.

2021 was the year it all began. I was in Denmark, fresh out of high school, not entirely sure where life was headed. I started cleaning windows for another company in Copenhagen, and within two months, I realized I could do it better — not just the cleaning itself, but the service, the connection with people.